Ecommerce Trends that Conquered 2024

We have witnessed significant growth in the ecommerce industry in 2024, with total revenue from online transactions projected to exceed $6 trillion, reflecting an impressive 8.4% increase (Shopify). Let’s take a moment to look back and explore the key ecommerce trends that played a pivotal rol??e in this success. Shall we?

Augmented Reality Shopping – Trying Before Buying

One of the biggest downsides of online shopping is the inability to personally inspect or handle a product before buying. Augmented Reality (AR) addresses this issue by offering consumers a more accurate sense of a product’s appearance and texture. This “try-before-buyâ€?helps bridge the gap between expectations and reality, offering a more immersive and confident purchasing process, and gradually leading to greater post-purchase satisfaction.

Building on this, the adoption of AR in ecommerce new trends is soaring, with a staggering 1.73 billion AR-enabled devices projected to be in use worldwide (threekit). This remarkable surge reflects AR’s growing role in the latest trends of ecommerce, as it not only elevates the shopping experience but also reduces return rates by helping customers make better-informed decisions. With AR, shoppers can ensure products meet their expectations before clicking “buy”, creating an enjoyable shopping journey.

Voice Search �Simplifying the Shopping Journey

Gone are the days when customers had to type?? out product names to find what they needed. Thanks to voice search on ecommerce platforms, such as Amazon, a simple command like “Search for noise-cancelling headphones�now does the job in seconds. Even better, voice search delivers results in just 4.6 seconds on average, making it 52% faster th??an traditional search methods. 

The shift from traditional clicks to voice-driven searches is reshaping the ecommerce landscape, revolutionizing how businesses connect with their customers. With convenience being a top reason consumers shop online, voice search takes the experience to the next level, making it faster, easier, and more effortless than ever before. This new ecommerce trend is set to grow even further as voice search ??becomes a more integral part of the online shopping experience.

Social Commerce Expansion- Turning Social Media into Marketplaces

Social media platforms hav?e transformed into more than just spaces for entertainment and connection. In a world where new apps and features emerge daily, staying relevant requires constant innovation. As a result, to remain competitive, many platforms have introduced a game-changing feature: the ability to discover, review, and purchase products directly within the app. This evolution has turned social media into a powerful blend of connection, content, and commerce. Platforms like TikTok, Facebook, Instagram, and Pinterest are leading the charge, merging Social Media with ecommerce—a concept n?ow known as Social Commerce.

In contrast to traditional social media marketing, where businesses pay to advertise and redirect customers to external websites or stores, this new trend of ecommerce revolutionizes the shopping experience by keeping the entire journey within the app. Customers can easily discover products through ads, posts, livestreams, or influencers; chat for personalized consultations; view product details; place orders; and e??ven make payments—all without leaving their favorite social platforms. 

Given this, with social commerce adoption increasing by 23.6% in 2023, according to Statista, this ecommerce trend is set to become? even mor??e popular as consumer engagement continues to grow.

Omnichannel Ecommerce – Bridging Online and Offline

Picture yourself spotting a product on Instagram, adding it to your shopping cart with just a few taps on your phone, and picking it up at a nearby store later that same day—effortless and efficient. This is exactly what modern ??consumers want. Enter omnichannel eCommerce, a trend that transforms the retail experience by merging the best of online and offline worlds. By creating a unified shopping journey, businesses can meet customers wherever they are, whether scrolling through their phones or browsing the aisles of a physical store.

But omnichannel ecommerce isn’t just about convenience, it’s about crafting experiences that feel smooth and natural. Businesses that master this approach aren’t just increasing sales, they’re building lasting customer loyalty. As future ecommerce trends point toward even greater integration of physical and?? digital shopping e??xperiences, omnichannel will continue to thrive.

Real-World Success from Companies Around the World

The ecommerce industry is bustling with companies eager to make their mark and dominate the competition. But in this fast-paced arena, only those who ride the wave of the latest ecommerce trends can stay ahead. Here are some ?standout brands that didn’t just keep up—they set the bar for what’s next!

IKEA �Pioneering AR Innovation

Buying furniture is no small task – it requires time, effort, and a keen eye for detail. A single miscalculation can lead to frustration and disappointment, whether it’s a couch that clashes with your house decoration or a table that doesn’t quite fit. Naturally, consumers would take their time, carefully evaluating whether a piece complements their space, suits their style, and meets the exact measurement. That’s why finding a solution to simplify this process isn’t just helpful – it’s absolutely essential. 

Considered one of the first few brands to launch a dedicated AR app, known as IKEA Place. This app set a new standard by allowing users to place true-to-scale 3D models of furniture in their homes using their smartphones, revolutionizing the way people shop for furniture online. By offering an immersive, realistic experience, IKEA Place has empowered customers to make more informed decisions, reducing product returns by 20% and boosting online sales by 35% (Appify Commerce).

This creative and safe way to visualize purchases paved the way for other companies to adopt AR technology. Inspired by IKEA’s success, brands like Amazon introduced features like “View in Your Roomâ€?to elevate the online shopping experience even further. The rise of AR as part of new ecommerce trends is a testament to how technology can bridge? the gap between the digital and physical shopping experiences.

Walmart – Leading the Omnichannel Revolution

It’s fair to say that Walmart is setting the standard in omnichannel retail, investing a staggering $1.2 billion into its ecommerce program to create a comprehensive shopping experience. CEO Doug McMillon affirmed this commitment, stating, “We will be the first to deliver a seamless shopping experience at scale. No matter how you choose to shop with us—through your mobile device, online, in a store, or a combination—it will be fast and easy.�/span>

In the third quarter of 2024, Walmart expanded its online grocery pickup services to 85 locations??, bringing the total to 140 stores across 25 metropolitan markets. This initiative underscores Wa?lmart’s dedication to integrating its physical stores with digital platforms, ensuring customers can shop with ease and flexibility.

At the heart of Walmart’s omnichannel strategy is its click-and-collect service, also known as Buy Online, Pick Up In Store (?BOPIS). This service allows customers to order products online and pick them up at a nearby store—often on the same day—eliminating shipping fees and catering to those who need items quickly. By leveraging its vast store network, Walmart has blurred the lines between physical and digital retail, offering a consistent and convenient experience that boosts both in-store and online sales.

As future ecommerce trends continue to shape the retail landscape, Walmart’s omnichannel approach remains a model for others to follow. The integration of physical stores with online platforms highlights the growing importance of creating unifie??d shopping experiences for consumers.

TikTok – Dominating Social Commerce in Southeast Asia

Do you have amazing, high-potential products but feel stuck figuring out which platform to sell on or how to stand out in the crowded ecommerce landscape? Enter TikTok Shop—a game-changing collaboration between TikTok, one of the world’s most popular social media platforms, and Shopify, a leading ecommerce solution. This partnership combines TikTok’s massive reach and engaging content with Shopify’s robust selling capabilities, offering businesses of all sizes a powerful way to elevate the??????????????????????????ir ecommerce game.

This innovative approach has proven especially impactful in Southeast Asia, where social media has become a primary shopping destination. In 2024, TikTok Shop saw remarkable success in the region, with five Southeast Asian countries ranking in ?the top five positions for GMV (Gross Merchandise Value). Together, they accounted for over 80% of TikTok Shop’s total GMV, and more than 95% of sales by volume were generated in the region??.

In countries like Thailand, Indonesia, and Vietnam, platforms like TikTok aren’t just for connecting with friends—they’re central to discovering, reviewing, and purchasing products. TikTok Shop integrates ecommerce features? such as product reviews, tracking, and brand support, all while maintaining its social, engaging twist. This fusion of entertainment and shopping is rede??fining the online retail landscape, especially in regions where social commerce thrives.

The rise of social commerce represents the latest trends in ecommerce that businesses are rapidly adopting. With platforms evolving to create shopping experiences within their social environments, this trend is set to continue influencing new ecommerce trends across the globe.

What To Expect in the Future

Ecommerce in 2025 is gearing up for a revolution – AR shopping experiences, social commerce, or voice search are just the start. Ready to discover what’s next in ecommerce trends?

Sustainability – Embracing an Eco-friendly Lifestyle

Sales, revenue, and profits used to be the gold standard for measuring a company’s success. But today, sustainability is taking center stage, becoming the key factor in deciding which brands truly deserve our loyalty and partnership. In 2025, sustainability is set to dominate ecommerce trends.

Rising environmental and social concerns are reshaping consumer expectations and prompting governments to pressure businesses into adopting sustainable practices. For ecommerce companies, this means balancing exceptional customer experience?s with eco-conscious operations. From packaging materials to manufacturing and logistics, every aspect is under scrutiny to minimize emissions and embrace sustainability.

Embracing eco-friendly innovations isn’t just about meeting expectations—i?t’s about redefining leadership in ecommerce and turning sustainability into a powerful competitive edge. Businesses are rewriting the rules by adopting transformative practices, such as eco-friendly packaging that swaps waste for biodegradable, recyclable, or reusable materials; or sustainable sourcing and production, prioritizing renewable materials, fair trade practices, and energy-efficient supply chains. 

Together, these changes aren’t just good for the planet—they’re reshaping the future trends of ecommerce.

Generative AI – Humanizing Customer Interactions

Generative AI has completely transformed ecommerce, making customer engagement, content creation, and personalization more dynamic. With this cutting-edge technology, businesses can generate unique product descriptions, eye-catching images, and even entirely new products, upending traditional retail methods. Gartner forecasts that by 2025, generative AI will contribute to 10% of global data genera??tion, a massiv??e jump from less than 1% in 2021.

As ecommerce trends evolve, AI is enabling brands to deliver hyper-p??ersonalized ??shopping experiences, from tailored product recommendations to customized search results and exclusive promotions. Tools like ChatGPT allow companies to create highly engaging, interactive experiences that drive customer satisfaction and loyalty. 

The rise of online shopping isn’t just about convenience—it’s about brands offering a deeply personalized journey that resonates with each shopper’s unique preferences. As future ecommerce trends unfol??d, generative AI is paving the way for smarter?, more intuitive online experiences that keep customers coming back for more. 

Fraud Protection – Securing an Online Shopping Environment

As we move into 2025, ecommerce trends are prioritizing advanced fraud protection measures to ensure safer and more secure online transactions. With online shopping booming, cybercriminals are becoming increasingly sophisticated, requiring businesses to adopt smarter security solutions. AI and machine learning will lead the charge, using behavioral analysis to detect suspicious activity in real time—creating a virtual “security guard” for every transaction. This trend will allow for faster and more accurate fraud detection, making the shopping experience safer for customers.

Another critical ecommerce trend will be the widespread adoption of biom?etric authentication and multi-factor authentication (MFA). These technologies add an extra layer of security, such as facial recognition or fingerprint scanning, ensuring that only authorized users can access accounts.

In 2025, fraud protection will?? not just be a necessity; it will be a driving force behind customer trust, ensuring ecommerce platforms remain secure and transparent.

B2B Sales – Advancing Beyond Legacy Technology 

Ecommerce trends are no longer limited to B2C transactions as B2B companies are breaking the mold. In the past, B2B sales, with their complex catalogs, longer decision-making processes, and multiple stakeholders, faced challenges due to a lack of tailored solutions. However, the rise of new ecommerce trends is? changing that.

B2B ecommerce has evolved with features like personalized pricing, custom shipping rates, re??ordering capabilities, and customer portals, now essential for delivering seamless, customer-focused experiences. These innovations, once thought exclusive to B2C, a?re now a vital part of B2B.

Driven by leaders demanding smarter, faster solutions, B2B companies are adopting modern technologies to sell complex products, such as industrial machinery. Gartner predicts that by 2025, 80% of B2B sales interactions between suppliers?? and buyers will occur in digital channels. B2B ecommerce trends are no longer ??just catching up to B2C—they are shaping their future. With breakthrough technology and customer-centric strategies, B2B is poised to lead the charge in a rapidly evolving digital world.

Conclusion

Staying ahead of the new ecommerce trends is crucial for businesses aiming to thrive in today’s competitive landscape. For businesses, adapting to these changes isn’t just an opportunity—it’s a necessity.

To remain at the forefront of these innovations, businesses can leverage specialized ecommerce solutions and expertise. NTQ, a leading provider of digital transformation services, offers trailblazing ecommerce strategies tailored to your specific needs. Whether you’re looking to integrate AR shopping features, enhance your omnichannel experience, or improve security with advanced fraud protection, NTQ has the knowledge and tools to help you succeed in this dynamic market.

NTQ’s comprehensive suite of products and services can streamline your ecommerce operations, improve customer experiences, and ensure you’re always ahead of the curve. By partnering with NTQ, you’ll have access to a team of experts dedicated to helping your business navigate the latest ecommerce trends and innovations. 

Ready to transform your ecommerce business? Get in touch with us today.

The post Path ??to Success: Transforming the Industry with the Lat?est Ecommerce Trends appeared first on Home.

How exactly is AI transforming the landscape of int??ernational eCommerce? This blog will explore the profound impact of AI on international eCommerce, the current landscape of its adoption, and th?e top three ways businesses are leveraging AI-powered eCommerce solutions to drive change.

How AI is shaping the future of eCommerce 

AI is revolutionizing international eCommerce by allowing businesses to create more personalized shopping experiences. By analyzing large datasets, AI helps businesses understand customer behavior and preferences, enabling tailored interactions. As consumers increasingly expect instant and relevant service, AI’s intelligent application can significantly boost customer satisfaction and brand loyalty.

Additionally, businesses that incorporate AI-powered eCommerce insights can make better-informed decisions that not only enhance efficiency but also enrich the overall shopping experience for consumers, leading to increased revenue. According to a report by MarketsandMarkets, the AI in the eCommerce market size is expected to grow from USD 2.7 billion in 2020 to USD 10.1 billion by 2025, at a Compound Annual Growth Rate (CAGR) of 29.7% during the forecast period. Besides,?? According to Dynamic Yield, businesses using AI for dynamic pricing and promotions see a potential increase in profits of 5-10%, highlighting the significant financial gains AI can offer in terms of pricing strategies.

The growing adoption of AI in global eCommerce

The global adoption of AI in international eCommerce is accelerating at an impressive rate. Recent reports indicate that major eCommerce businesses worldwide are investing heavily in AI integration; for instance, Amazon allocates approximately $22 billion annually to technology and content. Similarly, Alibaba has invested over $15 billion into AI and related technologies through its DAMO Academy initiative, aiming to enhance its eCommerce platform, logistics, and customer experience. However, it’s not only the big players who gain; small and medium-sized enterprises (SMEs) are now embracing AI for tailored marketing, automated customer support, and improved inventory management.

As con??sumer expectat?ions evolve towards more responsive and personalized services, businesses using AI technologies are better positioned to fulfill these changing needs. With rising investments in AI technologies that spur innovation and growth in the eCommerce industry, this trend is poised to continue.

What are the top three applications of AI in eCommerce?

1. Enhancing shopping experiences with personalized recommendations

One of the most impactful uses of AI in international eCommerce is the implementation of personalized product recommendations. By evaluating customer data, including browsing history, past purchases, and preferences, AI algorithms can suggest products th??at resonate with individual shoppers. This level of customization makes it easier for shoppers to find items they love and enhances the buyin?g experience. 

Prominent e-commerce platforms have sophisticated recommendation algorithms that provide customized recommendations, thereby augmenting conversion rates and fostering loyalty. This personalized approach is essential for international eCommerce, where understanding diverse consumer behaviors can lead to stronger engagement. McKinsey & Company indicates that p??ersonalization might contribute to increasing marketing ROI by up to 30%, and reduce customer acquisition costs by as much as 50%.

2. Improving customer service with AI-powered chatbots

Another major advancement in eCommerce is the deployment of chatbots and virtual assistants. These AI-driven tools provide real-time support to customers, addressing inquiries and guiding them through the purchasing process at any time of day. By incorporating AI-powered chatbots, businesses can enhance customer interactions while alleviating the workload on human support staff. Many studies indicates that the AI Chatbot is capable of handling up to 80% of customer inquiries, with the potential to cont?ribute a 30% reduction in the cost of customer service pr?ovision. 

Companies like Domino’s Pizza? have effectively integrated chatbots to ensure seamless customer experiences. These bots not only handle frequent queries but also assist with order placements and tracking, guaranteeing that help is always accessible when needed. In addition to increasing client happiness, this degree of efficiency frees up firms to concentrate on more difficult tasks.

3. Transforming pricing strategies through dynamic pricing optimization

AI-driven dynamic pricing is completely changing how eCommerce companies set thei??r prices. This approach enables companies to adjust prices in real time based on various factors such as market demand, competitor pricing, and consumer behavior. Such adaptability? allows businesses to optimize pricing strategies and maximize revenue potential.

A study by Boston Consulting Group indicates that retailers implementing AI-powered solutions and dynamic pricing models have increased gross profit ??by 5% to 10%, while also sustainably increasing revenue and improving customer value perception.

Leading e-commerce sites constantly? adjust their prices by using AI to asse?ss current market conditions. Because of this adaptability, companies can react quickly to changes in the market and maintain the appeal of their products to prospective clients.

Remarkable success stories in AI implementation

1. Amazon’s predictive analytics success

Amazon is a shining example of how to apply AI effectively thanks to its predictive analytics capabilities. Amazon can predict client demands by studying consumer data, which leads to quicker deliveries and more effective inventory control. Therefore, Amazon’s dominance in global eCommerce is cemented by this proactive strategy, which not only boosts operational efficiency but also improves the customer experience.

2. Stitch Fix’s unique personalized styling approach

Stitch Fix creates a unique shopping experience by skillfully fusing AI with personal styling services. The website gathers personal preference data and then applies algorithms to suggest clothes that complement each customer’s unique style. This cutting-edge model demonstrates how customized AI solutions may transform eCommerce by successfully fostering customer retention and driving sales.

What does the future hold for AI in eCommerce?

AI is no longer a mere option; it ?has become a vital element for businesses striving to succeed in the competitive realm of international eCommerce. With personalized recommendations, efficient customer service via AI-powered chatbots, and dynamic pricing strategies, AI is fundamentally transforming how eCommerce companies interact with consumers. As the industry continues to evolve, businesses that harness AI’s power will be better positioned to meet customer demands and achieve sustainable growth.

Want to gather more insights about the transformative role of AI in eCommerce? Stay tuned for more articl??es on NTQ Solution’s website!

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In two years of operation, 2B has made many impressive marks, such as our applications got to the popular top on Shopify a few months after being released. Those remarkable achievements have attracted a lot of big global companies planning to develop their business on the Shopify platform. And last July, 2B signed a cooperate contract successfully with B*** – a large American corporation providing video platforms with the sale recorded in 2021 up to 211 million USD.

Why is 2B?

The representative of B*** Company s??hares that when they started the plan to develop an application on Shopify, they constantly searched for potential partners who have respective competencies, working efficient experience on Shopify, and public apps on Shopify Apps.  

When they found out 2B, they were impressed by 2B’s experiences on Shopify Expert Marketplace. 2B has four public apps, including Super Watermarks, Super Effects, and Super Reports, which all reached the popular top on Shopify with many positive reviews from user?s wor??ldwide.

That’s why they decided to contact 2B to discuss the project in detail and the ability of 2B ??to meet their complex demands. 

What did 2B do to prove their competencies?

As one of the leading companies in the field of?? video platforms, B*** Company has challenging requirements regarding the quality of products and services because it will directly affect their brand trust. Not only do they need a good product, but an outstanding product that suits the title “the leading company�

Also, the customer doesn’t have time to supervis??e the project step by step, so they need a partner who understands their requirements, expectations, and project to handle from A to Z. The partner must commit to absolute deadlines to not affect their business plan.

Understandin??g that, team 2B has focused 200% on proving their competencies and enthusiasm. After more than two months of discussion, despite the lack of human resources compared to the enormous size of the project, all the team members organized the job logically, worked overtime, and supported each other?? to ensure the project went smoothly.

Team 2B carefully researched the customer’s business operation to know what they expected from this project. Team members then concentrated on finding solutions to bring out the most possible and competitive solution? that meets most of the customer’s demands. They organized to solve all the urgent feedback from the customer in time, even when it’s out of the working hour. Because the customer is in the U.S, all of the meetings are set up at 9-10 p.m; however, this doesn’t affect the team’s working spirit or quality of work.

Indeed, after discussing carefully, 2B has wholly convinced the customer to believe in the team’s professional competencies and? working style that can bring out the best for?? this project. So, they decided to cooperate with 2B.

What are 2B’s missions in this project?

Ms. Bich Phuong – 2B’s member – said: “On this project, the most important service that 2B delivers to the customer is a fully integrated service. The client only gives the idea and tool; 2B will do the rest including Product Owner, Designer, Tester, and Developer. All the services must unquestionably guarantee the quality and deadlineâ€?

In detail, 2B will handle all the project development stages, from building Software requirements, designing UI/UX, testing, deploying, and operating on ??Shopify?? App. 

This project is schedu??led to last fou??r months and will start this August.

This important event is significant for not only NTQ Solution but also 2B – a two-year-old company. Completing this project will be the perfect step to help 2B become a bright star in fully providing technology solutions on the Shopify platform and opening countless future cooperation opportunities.

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